Professional Advertising Consultancy

Helping business owners & entrepreneurs
regain control of their advertising

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OuR marketing plan for you

Designed for Small Business Owners and Entrepreneurs

Define Your Target Audience


The first step in marketing your small business is defining and understanding who your Target Audience is.

We will work with you to identify the market that is most likely to respond to your advertising message and deliver that message directly to them.

Develop Your Laser Focused Market Segment


The most effective way to communicate with your Target Audience is to look into the nucleus. Establishing who is in your Laser Focused Market Segment and creating an Avatar for them is a powerful step that simplifies all of the steps that follow in your Marketing Plan.

Your Focused Market Segment is begging to buy from you.  They simply don’t know about you yet.

We will show you how to find them.

Identify Your Unique Selling Proposition


What are you the best in the world at? Why should your prospects spend their money with you and not your competition?  Why should they give you their money at all?

When we pinpoint what makes you unique to your Target Audience price will no longer be an issue.

Create Your Message


Once you understand your Target Audience, have developed your Avatar and have a clear understanding of your Unique Selling Proposition you are prepared to take control of your advertising message.

We will work with you to create an advertising message that uses neurological science to inextricably link your business to your customer’s thoughts.

Capture & Nurture Leads


When your Target Audience begins responding to your advertising messages, it is imperative that you have a fool-proof system of capturing and nurturing leads.

You cannot depend on your CRM software alone.

We will work with you to create and perfect a system that will keep leads interested in your business and engaged in the sales process.

Streamline The Sales Process


Finding and retaining good salespeople is a challenge in every industry.

A Sales Process will give you a repeatable, measurable process that anyone can follow to ensure the highest closing percentages possible.

We will work with you to create a sales process that even the least outgoing person on your staff can execute and will help you make sales.

Increase The Lifetime Value of Your Customers


How much is each customer worth over a lifetime? Many small businesses consider the sale the final step in the sales process. The shrewd business owner realizes that it really begins another process.

We will help you define specific methods to measure and increase each customer’s lifetime value.

Generate Referrals


The fear of looking needy or desperate is what keeps most small business owners from asking for referrals.  There are sure-fire methods to ask for referrals that are painless and incredibly effective.

We will help you fill your sales pipeline with leads by turning on your Referral Generator.  

Find and Retain Employees


The struggle of finding and retaining employees is inextricably linked to the process of marketing, advertising and finding new customers.  

We will show you how to use the resources you already have to find, hire and retain the best people for your business.

Defining Your Target Audience


The first step in marketing your small business is defining and understanding who your Target Audiece.

Develop Your Customer's Avatar


The most effective way to communicate with your Laser Focused Market Segment is to create an Avatar for them.

Unique Selling Proposition


What are you the best in the world at? We’ll pinpoint what makes you unique to your Target Audience.

Script Writing


Creating effective advertising scripts is as much science as art.

It takes creativity and an understanding of the science behind successful advertising and what generates a response in your target audience.

Custom Consultation


Your situation is unique, so our solution should be also.

INSPIRATION

“You can accomplish anything in life, provided that you do not mind who gets the credit.”

James C. Collins, Good to Great: Why Some Companies Make the Leap… and Others Don’t

Get In Touch

147 Wilbur Ave
Waukesha, WI 53186

glen@pavlovichmarketing.com

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